Convert email subscribers to donors with the First Gift model!

Converting existing supporters to donors is significantly more affordable than acquiring a brand new giver - but how do you determine which subscribers to target with a conversion campaign?

Dataro's new First Gift model identifies the contacts on your email list who are most ready to make their first donation, categorized in tiers of cold, cool, warm, and hot. 🔥

Supporters classified as "hot" are likely to yield a positive ROI from inclusion in a conversion campaign, while warm and cool donors may benefit from additional nurture efforts. Those classified as "cold" are unresponsive and may indicate data hygiene concerns such as bounced emails.

The First Gift model requires that Dataro is able to access your organization's email data, either through integration with Mailchimp or an eligible CRM. Ready to connect your email data? Contact your Customer Success Manager to get started! 📧